Research On Application Of The Hidden Lighting Art On Brand Window Design

With the development of economy and the expansion of window display and market scale, the hidden lighting will play an important role in the display space.The existing documents, journals and the data of research illustrate that the research of hidden lighting design is relatively weak in our country,Therefore, the article make a view of hidden lighting art and decide to make a powerful supplement for brand window display research.The article make the theory of hidden lighting art and the design of brand window space as the research object,based on a large amount of documents and the direct research of investigation,through the understanding of the visual features,perceptual features and ways that under the relationship of interaction for hidden lighting and brand window display to create a variety of window space environment.The thesis illustrate from these aspects:the first aspect discuss the original foundation and the development process of the hidden lighting information; the second aspects is about the implementation of the hidden lighting art; the third aspect shows that the study of the relationship between the hidden lighting illumination and brand window display based on; the fourth aspect is for the study of design application of hidden lighting art in the brand window environment;the fifth aspect uses the method of induction and summary and proposes the way of brand window design that based on the theory of hidden lighting creatively; the sixth aspect is by the summary of the hidden lighting art to analyzes the intrinsic relationship between the hidden lighting and the brand window display space, and then extract the valuable information to infer and predict the development direction of the hidden lighting design in the future.The emphasis point of the thesis lies in using systematic method to study hidden lighting brand window display design, and puts forward the way of window space of new communication, interactive experience, intelligent control,brand culture,life-style and the theme of innovation design principle and strategy, these methods can effectively provides new ideas and methods for future hidden light source lighting brand window space design. It can not only expand the research category of the hidden lighting,but also has important and practical signification for exploring how to use hidden lighting effectively in brand window space.