The Application Of Door And Window Patterns Of Cave Dwellings In Northern Shaanxi In The Design Of Tea Brand Image

The door and window pattern of cave dwellings in northern Shaanxi is a kind of door and window decoration in cave dwelling buildings in northern Shaanxi.It is an artistic graphic language and an art form with strong regional cultural characteristics.Through the application research of the door and window patterns of cave dwellings in northern Shaanxi in the design of tea brand image,this paper takes the door and window patterns of cave dwellings in northern Shaanxi as design elements,and at the same time sorts out the characteristics of modern tea brand image design,and integrates the elements of door and window patterns into "Old Shaanxi Gate".In the tea brand image design,explore the design concept of combining regional culture and brand design to enhance the market competitiveness of tea brands in northern Shaanxi and enhance the cultural characteristics of tea brands.While satisfying people’s aesthetic needs,the tea brand can be better developed.This paper specifically includes three parts:theoretical concept analysis and research,combined with case study design techniques and design practice.In the first part,the architectural characteristics of cave dwellings in northern Shaanxi are sorted out through on-the-spot investigations and online literature reading,focusing on the analysis of the visual language elements of the door and window patterns of northern Shaanxi cave dwellings.combined application value.The second part,according to the current application status of tea brand design,through the research method of case analysis,summarizes its design concept and advantages,and points out some untimely designs in the local tartary buckwheat tea brand in northern Shaanxi,which has gained certain research value.The third part,through the extraction and reconstruction of the visual elements in the cave door and window patterns,finds the graphic symbol design that integrates the regional cultural characteristics and enhances the brand identity from practice,so as to combine the positioning of the tea brand,from the application of logo and color,auxiliary graphics,packaging design and application design,etc.,carry out design practice,create a tea brand"Old Shanmen",build its brand influence and popularity,create a new development direction for regional cultural communication,and help promote local economic development.