Report On The Chinese Translation Of The Big Data Driven Business (Excerpt)

With the rapid development of the network informationization, big data has become a hot topic of this age. Enterprise development is more and more inseparable from its leverage. In a manner of speaking, big data has become a critical factor that matters to the life or death of a company. Businessmen must keep a clear head to conform to the trend of the time, and to quickly grasp the data-driven and customerfocused marketing philosophy— so that they can remain invincible in the growing competitive business environment.The Big Data Driven Business tells companies how to use big data to win customers, beat competitors, and boast profits.Under the guidance of Skopos Theory, this report takes the translating of this book as a case to explore the significance of translation theory and techniques to practice. In the process of translation, the author of this report finds that this type of document needs to take the Skopos Theory as guidance and apply translation techniques such as conversion, split, omission and addition into translation in order to perfectly finish the task.This report is comprised by five parts. In part one, a brief introduction to translation project is presented, which includes project background, project profile and project analysis. Part two is the description about translation process and consists of two aspects: preparations and executions. Part three talks about the Skopos Theory in detail. Part four lists some case analyses, and introduces the translation theory and techniques used in the process, specifying the translation of words and sentences. Part five draws conclusion, describes the problems and solutions in translation process, and in the end summarizes experiences likely helpful for reference in future translations.