The Development Of Chinese Moe Culture And Its Motivation Analysis

In recent years, an "Moe" wind into people’s lives. From "Moe pet" to "Moe children", from "Moe appearance" to "Moe expression", from watching others "Moe" to CCTV News Network "selling Moe" and a network of social media in the "Moe style" carnival...... In contemporary Chinese society, "Moe" almost everywhere. "Moe" is only a few years ago the Japanese fans, will understand the words, but now it has become the language of everyday life, from youth animation groups to the public eye, extending from the virtual world to real life, Meng culture increasingly become a wide-spread the popular culture.But what is "Moe" ? The Japan across the sea from the "Moe" is how Chinese "fire up" ? Small minority subculture to popular culture social commonly used, "Moe" in the present communication development of Chinese society experienced what exactly? "Moe" in Chinese connotation and Evolution of its use and acceptance of people and explain what? These issues are of great concern of this paper is to explore the question, "Moe" culture from a Japanese youth subculture came when entering China is still a form of "youth subcultures" presentation, but in the media under the influence of mainstream culture, consumerism and other factors, "Moe" in Chinese culture spread diffusion show a unique model of development. Articles from youth subcultures and subcultures after thinking, combining Disciplines semiotics, social psychology, Meng culture unfolding in China’s development of its popular inside and outside motivation.This paper is divided into four chapters explore the Development of China’s Moe Culture and analyze the reasons for their popularity. The first chapter introduces the research background, research status at home and abroad by the carding Moe culture proposed innovation and research methods; the second chapter tells Moe culture in Japan produce development and incoming state Chinese style early, and expounded the connotations of Chinese Moe culture; the third chapter discussion from the media,culture and consumerism mainstream thinking in three areas in the evolution of Chinese Moe culture connotation, showing their development status; the last chapter comprehensive foregoing analysis and depth interview data, Moe popular culture in China both internal and external factors, and describes characteristics and influence of Chinese Moe culture.