The Research Of Inducting Countermeasures To Negative Internet Public Opinion Related To Military Affairs

The military image is a core element of the military soft power and an important content fornational defense and army building. Nowadays, under the circumstance that the Internet technology ishighly developed and the information environment has become increasingly transparent, public opinionsrelated to military on the Internet draw more and more attention from all sides, and the armed forcesshould take the initiative to deal with the network opinions in a more open attitude to shape their ownimages.How to induct negative Internet public opinions related to military is an important topic forpolitical works in the military under the condition of information. In order to study how to improveinducting negative Internet public opinions, the paper analyzes factors affecting negative Internet publicopinions related to military based on “Blood and Iron Community” Army Forum, using questionnaires,comparative analysis. It focuses on the reasons why negative Internet public opinions related to militarygenerate, so as to achieve seeking a better solution. Through analysis, the author believes that thereasons why negative Internet public opinions related to military generate mainly lie in factors such asthe continuously intensified surveillance of public opinions, particularity of the army and servicemen,inappropriate opinions conducting mechanism and low quality of opinions conductor. Therefore, inorder to do well in the work of inducting negative Internet public opinions related to military, we musttake effective measures by perfecting institutions and inducting mechanisms; analyze the main bodyrelated to military public opinions and enhance inducting effectiveness; optimize strategies to counternegative public opinions; strengthen management, regulate the spreading order of public opinion orderand employ other ways to control negative public opinions.