YHL Leisure Endowment Project Business Plan

In this paper, the plan was made based on modern enterprise management theory, and tomeet the requirements of business plan preparation. First, the plan forecasted the economicsituation of the city where the YHL leisure pension project located. The Porter’s theory ofcompetitive strategy was used on analyzing the local real estate market and the competitivesituation. Then the SWOT matrix analysis method was used, which was to determine thecompany’s competitive advantage, target market, profit model, and the development andconstruction plans. Finally, the plan analyzed and elaborated the capital needed in theimplementation of the whole program, got the preparation of financial statements and therelated calculation of net present value, internal rate of investment return, and gave somerecommendations on performing sensitivity analysis and risk analysis.Studies have shown that: YHL pension leisure project located in Suixi， Zhanjiang City,Guangdong Province, China，is a superior project. This park could be one of a few uniquehigh-end eco-living park for the old-age health, leisure, business, vacation and other complexfunctions reside place, for which have convenient transportation, abundant water resourcesand the original ecological landscapes. When the project completed it will become a part ofthe cultural and economic center of the region with strong radiation and driving ability. Andalso it could promote the healthy development of the whole region, and enhance the level oflocal service industry and other industries related. In a long term, it will be help to improvethe local people’s income, enhance their living standard. At the same time, the project couldget great attention of the society to senior people of their pension problems, and settle someelderly pension problems, which in some way could promote China’s pension business andthe healthy development of the social economy.Conclusion shows that the project could get good social and economic benefits and theinvestors could get good returns from this investment.