Hunan, The Luqiao Hunan Expressway Bot Project Investment Evaluation

Hunan Road & Bridge Construction Group, which obtain 95% profits from the construction of highway and bridge works, is engaging in construction of highway and bridge works. But the engineering market competition is so hard and the development road bridge profession is so easily influenced by national macro view that the Group exists the big and potential risk. In order to avoiding the risk from the particular profession market and making a breakthrough the limitation of the one business, the Group put forward the multi-development strategy, intending to invest the Jingxiang superhighway by BOT, based on strengthening the business enterprise's core and the foundation of competing ability related diversification operate, guaranteeing the business enterprise the competitive advantage to expand to the new territory.Author writes this thesis in sight of the business enterprise. The thesis, based on the author's investment research of Jingxiang project, analyzes the investment necessity and the impact on which the investment brings Hunan Road & Bridge Group from three aspects: the marketing backgrounds , the present conditions and the future development of the company, explores the project feasibility through economic and risk analysis, gives some feasible measures which the Group should take to avoid the risks. In the end, author analyzes the important influence of the investment on the BOT project in the future development of the Group.