Monitoring Of Network Public Opinion Of Local Government In Dealing With Sudden Public Events And Guide

The rise of network public opinion has brought hitherto unknownopportunities and challenges to the local government and the broad masses ofleading cadres at the grassroots level, put forward higher requirements on theconstruction of social governance capacity of local government. Network publicopinion has become the public opinion and the birthplace of the amplifier, isprofoundly changing the social public opinion environment and pattern. Thescience dealing with the network public opinion is a democratic administration,scientific administration, administration according to law is an important meansof.But the network public opinion in public emergency exists circulateerroneous reports, one-sided, spread fast, difficult to control, which is theessence of the crisis of public relations, the challenge is the credibility of thegovernment and the ruling position. The local government to hide, escape theexistence psychology, public opinion in response to public emergencies networkof mutual responsibility, fear of responsibility, questioned the public exhibitirresponsible attitude. This behavior is the result of missing the optimal responsetime, often caused by the public and the media more speculation and queries, somany of the truth of the matter is not positive guidance of the media, causeunknown the truth on the Internet attention, even hype, so as to enlarge thenegative effect.Finally, based on the2013in the District of Nantong city with the networkpublic opinion about the disposal of the incident as an example, acomprehensive in-depth analysis and summary. Two sides to a clearunderstanding of network public opinion, treat from network voice to calmattitude, the right way, positive response to the public. Objective analysis ofnetwork public opinion basis in fact, win the sober netizens support. Properlyhandle and guide the network public opinion, let the public know the first time thetruth of the matter, to strengthen the government and the public, cadre and mass communication, guide of Internet public opinion correctly, the positive energyover the evil spirit.In order to improve the government’s ability to cope with. We shouldstrengthen political sensitivity, open and transparent government systemconstruction, for the network public opinion position, establish publicdepartments, should strengthen the training of public opinion of the partymembers and cadres, establish working system and response mechanism todeal with public opinion, enhance the ability of network public opinion crisissolution.Practice has proved, have common interests and mutual cooperationbetween May and government regulation of expression between citizens and thegovernment network, there are also lots of can build did not build and commongovernance domain. The conduct of public affairs in public governance mode,interaction and harmony to society, to contribute to the formation of civil societyin China, is an important opportunity for local government to governance.