The Research On Consumer Independent Right To Choose In The Online-Group-buying

Network group buying has become a new way of shopping, because of its trading has the characteristics of convenient and efficient to make more and more groups to join group, but any kind of emerging in the stage of development, will appear all sorts of problems, there are many enroach on consumer group buying market to choose the shortcomings, the cause of the shortcomings that the incomplete legal norms, have network trade mechanism inherent shortcomings. Autonomous choice is buying the rights of the consumer rights and interests of an important network group purchase consumers to choose are violated situation happen from time to time, this kind of behavior severely hampered the normal development of group purchase industry hinders the group-buying market trading environment benign development, become the bottleneck of market development. Therefore, the protection of the group consumer’s choose right problems in the fast development of network economy situation in our country is worthy to be discussed.On this basis, the article deals with network in the protection of the consumer’s choose right as the research object, by using the method of case analysis and experience summary method, starting from the perspective of group purchase consumer rights and interests protection, discusses the legal nature of the network group purchase, combing the coupon deals abused to consumer to choose form, and find out the crux of the development of network group buying market. In examining foreign network transactions for protection, on the basis of group purchase consumers to choose for China’s online group-buying market consumers to choose protection system of the construction of practical and feasible Suggestions.This article is divided into four parts altogether, first discusses the independently choose protection in domestic research under the background of the research purpose and significance, research methods and innovation; The second part through the typical cases in China’s online group-buying consumers choose severely infringe on form, analyzes the deep reasons group-buying consumers to choose has been violated; The third part introduces the domestic and foreign academic circles on the research of the network group purchase consumers to choose, and investigates the legislation both at home and abroad for group-buying consumers choose protection mode and the feasibility of the highly developed trading operation mode of network experience so as to improve the group-buying consumers’ choose right protection law system in our country; Fourth part in view of our country at present stage network group buying problems of consumer rights and interests protection system, it is very urgent to elicit idea of system, put forward the network group purchase consumers to choose in the two aspects of protection system and relief system perfect Suggestions, respectively is proposed from the Angle of legislation, administrative supervision and industry self-discipline, put forward the corresponding to protect the rights of consumers to choose protection system, optimize the sound ideas and mechanism, and build a bulk relief system after the consumer rights and interests are violated, from two aspects of the rules of procedure and entity system, establish perfect the judicial relief system and network group purchase consumers to choose a complete framework of protection and relief system. So as to realize protection group purchase consumers to choose, the realization of maintenance socialist group buying market healthy, stable and sustainable development of the fundamental purpose.