Governmental Micro-blog Communication On Crisis Dealing

Modern society has entered the crisis, destructive period, with the increase of thesocial various uncertain factors, a large number of sudden crisis occurs, all levels ofgovernments in our country often need face all kinds of crisis. How timely、accurately toprovide information for the public, relieve anxiety and dissatisfaction of the public, is thecrisis management of our government. In addition, the as the representative of the newmedia tools, micro-blog to build a new media environment--a report, micro-blog hasbecome China’s first big public opinion field and source of information. The rapiddevelopment of micro-blog has produced certain influence on crisis communication ofthe government, micro-blog has become an important tool for the government at alllevels in China to cope with the crisis. Micro-blog plays the important role of played inthe government crisis management, this paper selects "Beijing721storm" as the objectof studying, in-depth analysis of Beijing city government micro-blog play the heavy rainin coping with the crisis and crisis of the strategy, based on this, in view of the problemsand puts forward the corresponding measures.This paper consists of four chapters, the first part mainly describes the backgroundand significance of research and on the second part, the crisis communication theory: thetwo research orientations--management orientation and rhetoric orientation andsituational crisis communication theory (SCCT) are outlined. The second part mainlyexpounds the important function of Beijing City Hall in the micro-blog "Beijing721storm" crisis. In the third part, the two major research orientation and situational crisiscommunication theory based on crisis communication framework, in-depth analysis ofthe strategies and measures to deal with the crisis in the rainstorm in Beijing citygovernment micro-blog, sum up experience from which, in response to the crisis to othergovernment micro-blog to provide a reference and guidance. The last part of the BeijingCity Hall micro-blog in this crisis problems, put forward relevant improvement measures.As micro-blog develops rapidly government shows outstanding performance incoping with the crisis so that the public have great expectations of it, but we shouldrationally look at the "government micro-blog heat" phenomenon, can not exaggerate the effect, a large part of the micro-blog has played the role of combined with some othercrisis management tools in coping with the crisis In addition, the government should alsopay attention to government micro-blog in expanded citizen participation, promote thenetwork democracy such as the role of micro-blog, strengthen the governmentmanagement in the daily life condition and operation, and not just as a crisis responsetool.