Research On The Restrictive Factors Of Crisis Public Relations Of Local Government Micro-blog Under The Pan-communication Environment

The maturity and development of network information technology promotes the the quality of life of the people.Under the support of the Internet technology,the government actively use the micro-blog,they make full use of the vast network platform for information transmission,public opinion guidance.The velocity of the public opinion on the network shows increasing speedily,and the expansion of the scope spread rapidly.The current style of local government micro-blog for coping with the public opinion has both strong and weak points,some events were solved by effective measures with good response,corresponding to some events should be stretched relatively.This paper from the perspective of the dissemination,in the theoretical framework of communication and journalism,considering all kinds of restrictions on the public relations crisis factors in the local government of micro-blog.Take the local government’s official micro-blog on the sina micro-blog platform as the research object,research into the local government micro-blog ’s behaver and attitude in and after the event of the crisis.According to selecting some typical events to considerate about the content analysis and impact assessment of local government micro-blog’s crisis public relations,to find out the controllable factors.And then get the results of the limitative factors: local government and micro-blog to the mainstream media,public relations crisis oriented collaborative Royal ballad is unknown,and micro-blog officials the official micro-blog bias,content and lack of originality and accuracy of positioning.The essence of the study is to think about how to respond to the people’s expectation of the government micro-blog in the crisis under the condition of widespread communication.In the period of crisis communication,the band of public opinion focus on the interest point,and the speed of public opinion flow is positively correlated with the mainstream information.The ambiguous official information and multi information interactive communication is more likely to cause public panic and affect social stability.