Research On Protection Of Consumer’s Rights And Interests In Network Shopping Platform

With the rapid development of E-commerce, online shopping has gradually become a common way to shop for people. In2011, online shopping turnover reached756.6billion yuan, accounting for4.3%of the total retail sales of consumer goods, with a high-speed growth. The online shopping trading platform, such as TaoBao, accounted for more than80%of the entire online shopping transaction volume. However, the rapid development of online shopping also generated a lot of questions, especially to protect the interests of consumers is staggering. So how to protect the interests of online shopping consumers is an urgent matter.Firstly, the basic concepts of online trading platform and those of consumers is studied, and then the main trading platform, whose representative is TaoBao, is analyzed, including the trading rules and dispute settlement norms of TaoBao, the whole process conducted in-depth analysis in the analysis of the transaction process, and the transaction entities involved in every aspect of a process, where every aspect may infringe the rights of consumers, and examples are described as well.Secondly, the norms consumer protection measures and dispute solutions of TaoBao will be introduced, TaoBao’s attempt to solve Consumer Protection’s efforts is highly spoken. The advantage of the consumer protection measures, the effect of defects and problems are analyzed. We will also summarize the consumers, the role of Consumer Protection, the role and problems of operators, national institutions, consumer organizations and the judiciary about online shopping. Through the above analysis, we can come to the conclusion about the prominent problems and the difficulties existing in online shopping platform consumer protection.Thirdly, we will figure out the reasons. based on in the current online shopping trading platform in the protection of the interests of consumers. Deep reasons will be discovered by demonstration.Finally, the analysis based on the current situation, problems and issues of online shopping consumer protection will lead us to come up with countermeasures and suggestions, that could solve deep-seated problems of online shopping consumer protection, both to temporary to the root of the problem. China’s online shopping transaction platform could really help to protect the rights and interests of consumers. Besides, it also recommends to affirm the significance of online shopping trading platform to make consumer protection measures discussed, and its revelation of Consumer Protection.