The Research On Network Group Purchase Consumers Rights And Interests Protection

With the advent of internet age, human beings enter new economic economies. The internet has deeply influenced in all fields of our daily life, and the ever-mature internet technology is becoming the support for the rapid development of e-commerce. Since2010, Network group-buying model in China, as one of the e-commercial styles, has showed explosive growth, and the pattern has become the one of the main life consumption patterns among white-collar workers and college students. The amount of transaction totals up to RMB23.9billion in the first half of2013. With the rapid expansion in number of participants, in scale of group-buying, and in the rapid growth of total trading, the phenomenon of right infringement in group-purchase consumers is becoming widespread. Network group purchase is a new consumption pattern, and it is characterized with its high efficiency, convenience and affordable feature and also brings real benefits to consumers, and promotes the development of market economy dramatically. But because of its short time of development and immature development model, the practices of violation in consumer rights and interests occurred widely. Starting from the reality that the consumers in network group purchase are often infringed, this paper will explain the status quo of the legal protection of consumers’rights and interests, and propose the perfection measures for the protection for on-line group-purchase consumer rights and interest under the existing legal system in our country on the basis of introducing and drawing on the foreign network group buying and its mature legislationThe paper is aimed to base on network group purchase consumers’ rights and interests protection, and the law method used in the paper include law mainly comparative study method, the method of hermeneutic method, historical research method. This article is divided into four chapters. The first chapter is an overview of the part, through which the paper introduces the basic legal relationship existing in the network group-purchase, including the nature of the contract, the main body, also the type of group, the procedure of group purchase, and the future development trend of network group purchase, so that readers can have a clear understanding of group-purchase consumption patterns. The second chapter is to introduce and classify the status quo in protection of consumers’ rights and interests in network group purchase. This chapter is mainly divided into two parts, and the first part introduces from the real situation, and the other part from the legal level. Due to the fact that consumers’rights and interests protection act was issued in October2013, consumers’ rights and interests were qualified under the network shopping environment. Therefore, this chapter also gives a reviews for elimination modification. The third chapter introduces the outside network group purchase legislation, mainly in the United States, Japan, the European Union, and compares the legislation in their countries. and put forward the enlightenment to our legislation. The fourth chapter is about the improvement of the consumer rights and interests safeguarding measures in network group purchase. The author thinks that the network group purchase is a real and concrete consumption pattern; perfection of measures should also start from specific points. So this chapter has carried on the consummation opinion from seven aspects and put forward useful suggestions, in order to improve protection of consumer rights and interests in network group buying.