A Study Of The Construction And Realization Approaches Of Online Rumors Collaborative Governance Mechanism

The rapid development of information technology promotes the popularization anddevelopment of the Internet around the world,leads to the emergence of new mode ofnetwork transmission. Social communication and exchanges are increasingly closer.Online rumors begin to emerge because of the imperfect laws and regulations, the absenceof constraints in Internet users’ moral value system, the lag of bad information technologyintercept. Bad online rumors not only disturb the social economic order, undermine thesocial stability but also threaten the government credibility. However, there exist someproblems in the management of online rumors nowadays. For one thing, existinggovernance countermeasures over online rumor are not effective and pertinent. Foranother, the effective social governance mechanisms in online rumors are still notestablished. Besides, social organizations and the public are out of governance. Facing thecomplex social environment and the growing current situation in online rumors,collaborative governance mechanism integrated by the government, social organizationand social public is the practical demand, the theory achievement to perfect online rumorsgovernance and the inevitable choice to improve social scientific management.The paper adopts the system analysis method, literature research and normativeresearch methods. The paper will be developed under the following steps: looking fortheoretical basis, raising questions, analyzing problems, solving problems. The onlinerumors as the research object, online rumors spread rules as the logic clue, the paper atfirst gives the concept of Online rumors and collaborative governance, and then exploresthe reasons for the formation of the online rumors, propagation characteristics, socialharms, furthermore, elaborates the main content of the online rumors collaborativegovernance mechanism. There are several major reasons for the emerge of Online rumors:the existence of social problems, the booster of the social public’s weak responsibilityconsciousness and the collective moral panic, the government’s behindhand guidance ofpublic opinion on network and the shortage of rigid system demand. System theory,social conflict theory and governance theory provides a theoretical support for the Onlinerumors’ collaborative governance mechanism building.Online rumors’ collaborative governance is the transcendence and perfection oftraditional management mode. The mechanism includes four aspects: main body structure, dynamic mechanism, support mechanism and collaboration mechanism. The government,social organization and social public are the main governance subjects. The public interest,decrees and administrative actual demand as well as the development of democraticpolitics are the dynamic mechanism. Setting up a coordination and communicationmechanism, perfecting the decision-making participation mechanism, perfecting theresponsibility mechanism, strengthening the supervision of the Online rumors spreadmechanism are the main collaboration mechanisms. Human resources, system,information resources, and consensus and sharing organizational culture are its supportmechanisms. The realization of Online rumors’ collaborative governance mechanism isthe mutual interaction between each elements and the complete management process ofconstruction and internalization by culture, organization and system. The problems need tobe solved from the following measures: establishing a harmonious network collaborativegovernance culture, building interactive oriented sharing resources mechanism, promotingthe collaborative governance of law and system construction, establishing the rumorcollaborative management organization, strengthening the ethical and moral constructiononline rumors collaborative management.