The Study On The Path Of Government’s Image Construction In The New Media Environment

With the increasing depth and strength of social reform, a number of difficulties, morecomplex become visible increasingly, reform has entered a crucial period, the society hasentered a transition period. In addition to the new media environment, everyone is amicrophone, the credibility of the government is challenged. How to create a good imageof the government has become a current job among priorities.At the same time, for the party itself, has been in circulation stagnant state in recentyears.Influence is also need an urgent improvement. How to identify its own niche,advantage, to expand living space, are also important challenges for the party newspaper.This thesis, taking the construction of government image in the new media environmentas a point of entry, using the media ecology theory, constructivist theory as the basictheoretical framework, discourse analysis and depth interviews and other researchmethods to attempt to reflect the feature of true and complicated news production practiceand power regulation which hide in grand narrative and simple conclusion. As a result,interactive relationship could be reflected between news production and social control,news reform and social transformation as well as media system and social context, whichcan provide news workers with vivid theories.Chapter one discusses this thesis’ central content and research significance. In it, theauthor establishes theory system and research method by combining researchachievements home and abroad and then elaborates key words.Chapter two deals with the deduction of representation of government image frommedia, based upon collected numerous reports and comments of government imagereconstructed main topics, by using the theory of constructionism. In it, it focuses ondiscourse strategy from the perspective of theme structure and news source.The third chapter selects three kinds of construction path in the case of therepresentative, to discuss the relationship between news production and social factorsespecially between politics, economy and social power as well through text analysis,in-depth interview method.The fourth chapter, based on the above analysis of the social basis to construct the media image of the government, combined with the construction of political civilization,the government media management innovation and the future development of the partynewspaper, provide useful inspiration for the political civilization of the government andthe party newspaper’s survival as traditional mediaFinally, make a summary of the full text.