On The Media Image Of CCP In Jin Cha Ji Daily

"Jin Cha Ji Daily" was founded in the peak fire days of war,it was founded in December 11,1937,to June 14,1948 final,strong fighting 10 years 6 months.It is the Communist Party of China in the Japanese anti-japanese base to launch the earliest,the longest consecutive publication of one of the newspaper.It makes the mouthpiece of the party under the leadership of the party in the border area of Jin Cha,and makes propaganda to the party's policy,program,route and so on,which gives the party a vivid image.This article uses the content analysis method to the "Jin Cha Ji daily" about the Communist Party media image the article through sampling,carries on the quantitative and the qualitative analysis to the sample,further obtains the Communist Party to use the newspaper the party image which constructs.The full text is divided into six parts.The first part is the introduction,tells the significance and background of this topic,literature review,content and purpose and research methods and innovation points;the second part is the analysis of the sample text,focusing on the data of Jin Cha Ji daily,including the analysis of the theme,way and tendency of the report,and concludes that the theme of its report is the construction of the anti-Japanese war,border area,The Democratic establishment report mainly,the report tendency takes the positive upward main,the report way takes the news report as the main conclusion;The third part is the media image of the Comnunist Party of China,that is,the patriotic image of the enemy,the image of hard struggle and the democratic image of serving the public wholeheartedly as well as the image of criticism and self-criticism.The influence of the Chinese Communist Party's media image research,this paper puts forward the influence of the border area of Jin and Cha,the effective attack on the enemy,the construction of the party organization and the help of the international friendly people to the Communist Party of China.Part Five is the Enlightenment from the analysis and research,that is,party newspaper should take the demand of the times as the condition to seek their own development path and party newspaper to have innovation,expand the communication channels.