Research On The Protection Of The Interests Of Consumers Under The Environment Of Electronic Commerce

Under the internet economy rapid development, its geographical space limitations, ithas changed the past trading patterns and trading rules, in a more interest and it is alsosmaller parties of the transaction cost. E-commerce in a certain sense indeed has themilestone significance. It is obvious that we have reason to believe that the future ofelectronic commerce will be a brighter future. However, we also noticed that before in thelight of consumer rights and interests protection mechanism is not very good to adapt tothe current development of e-commerce. As god and severity of the possibility ofconsumer rights and interests are violated, the original again and prevention measures isdifficult to effectively protect our consumer’s rights and interests are not violated, visibleelectronic commerce consumer rights and interests protection system need to be moreperfect.The rights and interests of consumers in the sectors of e-commerce is roughlycontent has had the very big extension, and great changes have taken place. Itsimplementation has bigger change happened. China has yet to develop the electroniccommerce consumer rights and interests protection laws and regulations, consumers’ rightsand interests of the electricity suppliers of new content, new requirement has not yet beendetermined. The particularity of electricity and the relevant system is not perfect led to theChina electronic commerce consumer rights and interests protection form of bad. Europeand the United States, Japan and other countries in order to fight for the future economicopportunities, regarded as a strategy to develop electronic commerce. These countries andgradually rely on increasing consumer trust in electronic commerce and stickiness tosafeguard and promote the rapid development of e-commerce. With the environment of electronic commerce network buyers rights further clear, the responsibility of siteoperators should gradually standardized. Through perfecting legislation, administrativesupervision and industry self-discipline and other comprehensive measures to safeguardthe rights and interests of consumers, but also boost the sustainable and healthydevelopment of e-commerce. Finally, the electronic commerce consumers must enhancetheir safety awareness and consciousness.