The Research Of Marxist Journalistic Viewpoint In The Network Society

The Internet with the help of computers, mobile phones, digital TV and apple watch convey news and information. Form the fourth media--- network media. In view of the network media has the advantage of a large amount of information dissemination, time freedom, diversity, infinite communication space, strong interactivity, low cost and low barriers to entry, people are becoming more and more used to obtain news and information from the Internet. The network has gradually become the main channel of access to information, and changed people’s production and living habits, so that the human society has entered the network society. The network also provides the shared public space for people, so people can freely publish information on the Internet, such as emotion, mood, will or opinion,the network public opinion influence more widely. The negative network public opinion, if not timely and reasonably guided, would be likely to cause the network violence and offline mass incidents, and thus affect social harmony, stability and development, and even deny the nature of socialism of our country. Marxist journalistic viewpoint leads the global news career in China.Marxist journalistic viewpoint refers to general views of Marx, Engels and their successors about news dissemination, news phenomenon and its law from the perspective of proletariat and its party. Its general ideas and the general view refers to: the proletariat journalism should adhere to the principle of party spirit, adhere to the principle of universal,news supervision by public opinion and guiding public opinion, and improve the quality and culture of the news communicators, and so on.These ideas and views is the organic unity of theory of open system. Chinese journalism has been adhering to the party spirit principle and the principle for the people, playing function in the way to guide public opinion direction, supervision by public opinion, guide social harmony, and to develop news communicators cultivation and quality. Practice has proved the guidance of Marxist journalistic viewpoint for the traditional news media such as newspapers, television, and radio guidance is effective and successful.In the network society,the diversity of network transmission content, the popularization of network transmission,the guidance function of Marxist journalistic viewpoint relatively inflexible bring ruthless impact on the party spirit principle, the function of public opinion supervision and requirement for news communicators diathesis. In spite of facing impact,Marxist journalistic viewpoint still apply in the network society. Because no matter the traditional society or the network society, journalism and its nature are the same. The function of Marxist journalistic viewpoint and its quality of keeping pace with the times and open innovation can cope with the impact of the network transmission. So Marxist journalistic viewpoint in the network society still plays an important role in guiding.The influence of public opinion has been enhancing in the network society, which determines the need to play the guidance of Marxist journalistic viewpoint in the network society. In order to play the guiding role of Marxist journalistic viewpoint more effectively in the network society, this paper puts forward the following practices: Firstly, through the network asked administration, developing the online citizen journalism, regulatory network public opinion, the live webcams, with supervision by public opinion, to accelerate the process of political democratization in China. Secondly, using the principle of party spirit to cope with the impact of diverse ideological, using the universal principles guide the popularization of news discourse, correcting public opinion guidance function, and guiding the right direction of our country’s media culture. Thirdly, guiding to improve the quality and diathesis of the news communicators. Fourthly, setting up the legal system of news laws to maintain the freedom of the press.