An Analysis On Functionary Mechanism And Improvement Strategies Of Government Micro-blog In Crisis Management

Presently,our society is being in the transition period,all kinds of social conflicts and unexpected events occur frequently,which brings great challenges for the government to deal with the crisis.In 2009,micro-blog this new term swept China,2011 is the first year of China's Government micro-blog,government micro-blog formally launched.The emergence of new media "seek advice from net citizens on micro-blog",more and more government departments open government micro-blog to deal with crisis,timely and accurate dissemination of government policy information,listen to the voice of the general public,actively adopted the community that micro-blog chief men and women with high ideals,become a new channel for the government and ordinary people to communicate directly.In 2007,China formally promulgated to People's Republic of China Emergency Response Law,which clearly stipulates that government agencies should be timely and efficient release of relevant information about the crisis.Government micro-blog is becoming a new platform for the government to collect public opinion,release information,communication and interaction between the government and the people,and promote the service government,transparent government construction.At present,the government of China is in the rapid development of micro-blog.Government micro-blog's universal promotion,and constantly innovate the way of social management in our country,and promote the continuous progress of government functions.With the rapid development of the government of micro-blog,the number of government agencies in China has surged,and its authority,interactivity,service,and the characteristics of the rapid nature are becoming more and more obvious.After the crisis,the government can release government information in a timely manner,to achieve the emergency response of the various departments to guide public opinion,to better enhance the image of the government,the extent of the crisis to minimize the harm to the event.Micro-blog to achieve transparency,specialization,standardization.Government micro-blog is the product of the information age,has become a new way by which the government administrates society.Government micro-blog in the release of information,the government and the public interaction,public opinion guidance,public crisis response has played an important role in the crisis management.The government has become an important way for the government to deal with public opinion and deal with the crisis in the event of crisis management.Government micro-blog provides a new idea for public crisis management,but also brings unprecedented challenges.This article first from the government of micro-blog,the government crisis management,micro-blog era of the government crisis management in three aspects of the literature review,the domestic and foreign research has been briefly summarized.Secondly,the positioning theory,based on 3T principle of Rodgers,uses the methods of literature review,case analysis,content analysis and other comprehensive definition of e-government micro-blog,basic concepts of crisis management,and expounds the function of micro-blog and the unique characteristics of the micro-blog government,and the crisis management system.Thirdly,a detailed analysis of the mechanism of government affairs in the micro-blog deal with crises in the government,in view of the present situation of micro-blog to deal with the crisis event,the "Oriental Star" incident,"Tianjin explosion" case for data analysis.Then,summarizes common problems existing in government crisis management in micro-blog,such as micro-blog chief information release micro-blog government loopholes,lack of scientific management,the micro-blog interactive mechanism is not perfect,the lack of government information linkage between micro-blog,the lack of security mechanism.Finally,put forward measures to improve the government response to the crisis events,such as micro-blog micro-blog chief grasp the emergency information release time,promote micro-blog interactive e-government construction,improve the supervision system of micro-blog,improving the level of emergency response capability,etc.