Investment In Aging Industry With Public-private-partnership Mode

In recent years, the one-child policy pushed ahead by our government in 1970 s has brought the increasing number of “4-2-1”families, and the aging population is characterized in “age before it gets rich”. In the new family mode, the disadvantage of traditional way--- to take care of the old at home appears. Aging issues have become a prominent contradiction for both family and society.Attracting and encouraging social capital to invest in aging industry would facilitate the provision of specialized and comprehensive care services and achieving industrial development of aging services.In Public-Private-Partnership(PPP)mode, the government and social capitals shares risk and benefit. If we put this mode in aging industry, we can combine the government functions with social capital’s management so as to improve the quality of aging services.In this paper, we use PEST strategic external environment analysis method to analyze the current situation of the development of China’s aging industry, prove the advantage of PPP mode in investment of aging industry, and make some research in the pricing issues of aging service.