| In the new media technology updates development background, although government microblog development has a history of only four years, microblog is no longer a novelty for anyone. With the government microblog gradually maturing its operating experience relatively tend to improve in order to avoid repeating mistakes, detours, so the relevant government departments and operations personnel microblog function correctly. A good understanding and knowledge of microblog operating strategy is becoming more and more important and necessary. On the one hand you want to adapt to the propagation characteristics of the microblog, drawing outstanding government microblog operating experience from the operating mechanism, information-release techniques and other micro-level innovation and other government microblog operating strategy, on the other hand to give full play to government microblog interact with people and boots government role in public opinion; therefore we must pay special attention to how to shpaing government’s image on the microblog platform and enhancing risk-control awareness. This is to avoid operational risks and shape a positive image of the government.From numbers of the most popular microblog accounts who has good reputation and followers, Pingan Luoyang and Pingan Nanyang are chosen as a study sample of this paper. Focus are set on operating strategy, news multi-angle release techniques, conversion data were analyzed to quantify the differences between the two accounts operating strategy by comparing measurable data to arrive can be copied, can promote operational skills. Guiding ideology of this paper is drawing big data research methods, multi-dimensional analysis of the data, but is subject to time and technical deficiencies of disadvantage, this paper failed to achieve a full sample and multi-dimensional portfolio analysis, but only to provide an research methods from data mining analysis to explore the direction of the government microblog operating strategy. |
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