The Legal Protection Of Consumers’ Rights And Interests In Online Group Buying

With the popularity of the Internet, online trading market growing prosperity.In recentyears, the group affected enough foreign Group mode, our network buy the market hasdeveloped rapidly.With a network transactions and buy these two advantages, the bargainingpower of the network to buy the consumer has been greatly improved, inexpensive to buy alot of goods, surly bring life to enjoy the high-tech convenience.However, consumers whoenjoy these benefits, it also brings a lot of bad consequences.Due to the lack of effectiveregulation of the law, industry oversight and personal integrity, led to many violations ofconsumer rights online group-buying phenomenon has seriously hindered the healthydevelopment of the network to buy the industry.Therefore, this article from the perspective ofprotecting the interests of consumers starting in the full analysis of the current development ofChina’s online group-buying industry, to buy the underlying network challenges and consumerrights legislation to protect consumer interests in the status quo on the proposed improve ournetwork buy consumer protection proposal.In addition to the introduction and acknowledgments, the paper is divided into four partswere discussed.The first part of the "network buy overview", first elaborated the concept of network buy,followed by the introduction of the online group-buying model, analyze patterns and thedifference between normal mode and finalized paper studies the third model, and then studythe pattern of characteristics, and finally summarizes the current development of China’sonline group-buying industry.The second part is the "challenge of Buying Online Protection for consumers" and alsothe focus of this article, consumer rights, combined with the vast number of consumersshopping network to buy the actual analysis of the security of the network to the consumer tobuy, right, fair trading rights and claims challenges.The third part is the "legal protection of the interests of consumers buy the network,"describes the basic situation of the legislative, judicial protection of the interests ofconsumers buy our network, focuses on the lack of legal protection of the interests ofconsumers buy the network currently.The fourth part is "Buy our network to improve consumer protection" as the focus and difficulty of this paper, the main challenge of the network and the legal interests of consumersbuy the second part and the third part of this article discussed faced inadequate protection ofthe proposed improvement measures.