On Legal Protection Of Consumer Personal Information Under The Network Environment

In twenty-first Century, is the use of information technology and informationindustry as the pillar of the information society, the rapid development of computertechnology, the popularity of Internet, make the Internet into every aspect of daily life,technology is like two sides of a coin, have good and bad, which makes our life moreconvenient and at the same time, problems are becoming increasingly prominent. Inthe consumer personal information under the network environment infringement isone of the frequent. Personal information repeated consumer network infringement,the legitimate rights and interests cannot be protected, which not only damages thelegitimate rights and interests of consumers themselves, more is not conducive to thehealthy development of society.In the information age, the consumers’ personal information can be said to be theessential resources to promote economic development. For example, businesses inorder to obtain economic benefits, through the analysis of the consumers’ personalinformation related to master relevant consumer consumption tendency, thus forpublicity and promotion. It is to see the personal information of commercial value,steal, some lawless elements in the illegal sale of personal information of consumers,thereby damaging the legitimate rights and interests of consumers. In the vigorousdevelopment of electronic commerce today, to perfect the legal protection ofconsumer personal information, is not only the need to protect the legitimate rightsand interests of citizens, is the realization of the need to the healthy development ofthe economy under the network environment. Based on the reference of foreignexperience, combined with China’s national conditions, propose appropriaterecommendations.Besides introduction and conclusion, the full text is divided into three parts:The first part, starting from the characteristics of personal information,introduces the characteristics and the value of consumer personal information underthe network environment, and expounds the network environment of the consumer rights of their personal information, as well as the necessity of the protection ofconsumer personal information, pointed out our country consumer personalinformation repeated infringement status.The second part, lists American, EU and Japan’s consumers legal protection ofpersonal information model, and has carried on the analysis, proposed in thisfoundation the relevant under the environment of network personal information rightprotection of the enlightenment to china.The third part, as the focus of this paper, look at our country about the currentnetwork environment of consumer legislation of personal information protectionfoundation, elaborated our country law exists in the protection of consumer personalinformation ask Questions, and puts forward some suggestions on how to perfect theLegal protection of personal information of our country consumer.