The Improvement Of The Legal Protection Of Consumers' Rights And Interests In Network Shopping Research

The online shopping as a new trading pattern is better than traditional trading model in many facts including transaction low cost,buying the goods efficiency and convenient. The rapid development of the online shopping causes more and more consumer rights problems, such as the quality of the product is unqualified, exaggerated product function in advertising, doing not accord with commitment after-sales service, low quality distribution service. These problems make customer do shopping in the Internet with worries. Therefore, making a new system to solve above problems, protecting the customer’s rights and countenancing the order of the on-line marketing is urgency task to our government. The author has studied this topic in three parts. First of all, in the paper, the author analyzes the reason of protecting consumers’ rights in Internet shopping and the problems existing in current laws, and then the paper inference that costumers and sellers are not fully informed, information asymmetry, bad distribution service and imperfectlaws causes the on-line shopping consumers’ rights damaged problem arising. Secondly, based on the experience of the Organization for Economic Co-operation and Development and the European Region protecting consumers" rights, our country should get some enlightenments and fully consider the situation in China, and on the basis of the applicability of the continued current laws, improve the level of the existing relevance laws, and also should provide a platform whit necessary administrative supervision, and make the unify laws at right time. Finally, the author give some suggestion about the dispute resolution mechanism, the establishment of information disclosure system, normalizing logistics and distribution process, the judicial relief to the establishment of the rules and network market management system consummation. Only by continuously perfecting the relevant laws and establishing orientated consumers’rights mechanism, can promote the healthy development of the electronic commerce in China. And also make theory and the practice of preparation for our country electronic commerce legislation.