Research On Public Opinion Guide In Mass Incidents

There is an upward trend in all types of mass incidents in China in recent years,the real conflicts of interest, ideology and social mentality and all kinds of publicopinion are more centrally reflected on the Internet. Some events as long as have asensitive can quickly form the online public opinion, and have a great influence publicopinion. If unable to effectively control the public opinion and tends to be in a passive,lead to local problems become a global problem, a simple complication. A largenumber of facts have proven that local governments in responding to the networkpublic opinion in China a long time in a weak position, the working mechanisms ofthe existing in the face of public opinion inquiry often co-action, should also oftencannot hit the point. Rights increasingly awakening of consciousness and high relativeto the netizens, slightly lags behind in the field of public opinion to research in China,also in the public opinion guidance under severe reality challenge, so a targetedresearch is particularly important.This article attempts from the perspective of practical operation, this paperdiscusses the public opinion guidance method in the mass incidents, find suitable forChina’s current social situation of disposal countermeasures. Summary of the firstchapter introduction of mass incidents, public opinion guide overview and relevanttheories. Relevant theories include the secondary transmission theory, agenda settingtheory and the knowledge gap theory; The second chapter on the social impact of thereasons for the formation of mass incidents and expounds. The third chapter expoundsthe role of public opinion guide in mass incidents and principles; The fourth chapter in the case of h city5.10gathered analysis guide mass incidents of local government,the problem of public opinion. Preliminary divided into the problems existing in thegovernment control media, media reported radical views, public opinion guidemechanism is not mature, negative influence from the media. The fifth chapteranalysis public opinion to guide the international experience and enlightenment.Chapter vi proposes countermeasures and Suggestions to perfect the public opinionguide in mass incidents. This paper argues that mass incidents public opinion guidecan from the following several aspects: one is in different stages of mass incidentslead strategy; Second is to attach importance to the construction of public opinionmonitoring mechanism; Three is the mainstream media should play the role ofcommunication; Four is actively treat the influence of the media. To sum up, thisarticle hope that the discussion for the countermeasures of network public opinionguide for later mass incidents can play a certain reference value, thus safeguard thelegitimate interests of the public as possible, as soon as possible to promote theharmonious development of the Chinese society.