The Relationship Between The Motivation And The Behavior Of Citizen Sourcing

With the extending of the concept of "Crowd Sourcing", it was quickly applied to enterprise innovation, at the same time, the derivative concept like "customer innovation", mass production" concept has been pushing the development of marketing. Meanwhile, the continuous development of Internet information technology has prompted the relationship between government, citizens and social organizations. In the public sphere, conversion to customer, the role of citizen has changed from passive recipients of public products and service to active creator. Citizens can take together to create competitive bidding, to participate in the social service facilities, public welfare activity design and the government decision-making activities. In the Internet environment, the citizen an not only understand more extensive and complete information, their knowledge and skills has reached a hither to unknown level. The rise of citizen Sourcing organization pattern is the creation of the citizens to participate in public products and service.In American, under the promotion of Obama open government directive, public participation has become a new operation mechanism of American government. Chief information officer Kundra had proposed to innovate with transport USA the wisdom of the masses, to resolve the government itself is not easy to solve the problem. The discipline inspection and supervision report site opened, shows that the State Bureau for letters and calls of portal website online complaints window fully liberalized series phenomenon:Crowd Sourcing pattern of public participation in the research of theory and practice of public management innovation in our country has been put on the agenda based on. Therefore, it can be said that the "citizen sourcing" organizational model is the consumer behavior in the "customer innovation" theory is extended to by citizens to create social marketing field, but also to create a specific value in the social marketing theory. With the analysis of the "citizen sourcing" organization model and its theoretical connotation, through empirical research, from the intrinsic and extrinsic explicit angles, we design experiment scene, through empirical research to explore the "citizen sourcing" participants’ motivation and behavior relationship. We first analyze the theory of social marketing, the present situation of the research on social marketing to cary on the induction and the total. Subsequently, the research in the paper introduces the concept of ’citizen sourcing", carried out analysis on the related literature to produce and present status of the, which is based on the analysis of the above analysis and the corresponding motivation theory. The construction of "relationship between the participants’ motivation behavior model citizen sourcing" activities and put forward the hypothesis through empirical research, extrinsic motivation and intrinsic motivation, extrinsic motivation test, internalization of citizens to participate in citizen sourcing behavior, and self-efficacy perceptions and expectations of regulation the role of this participation behavior, finally finds out the key impact factors of citizen participation in citizen sourcing activities.This article will use the experimental research method to validate the intrinsic motivation, extrinsic motivation and self regulating factors of self-efficacy perceptions and expectations of the relationship between citizen sourcing and citizen participation behavior. The experiment selects a certain number of students for the test object, imitate citizen sourcing activity design a virtual community, community members, autonomic and voluntary participation, design the questionnaire, survey participants participating motivation, finally analyzes the data by the use of SPSS and other related software, the validity and reliability of the model and hypothesis Lesting. Research shows that the motivation of participation behavior variables are significant positive effects of citizens of numerous bag, wherein the interest motivation and learning motivation is the most significant motivation variables, followed by the values of motivation and pro-social motivation, this also figure out the characteristics of citizen sourcing sociality. Self efficacy, perceived positively regulates the interest motivation, learning motivation and reputation motivation on participation behavior role of citizen sourcing. The expected positive regulation of reputation motivation influences on citizen sourcing activity.Through the above research, we draw the following management advice:(1) For the government and non-profit organizations, by running the model using the citizen sourcing. realize the organic combination of the government and public wisdom, so as to realize the social satisfaction, make up the social organization of internal resource.(2) The citizen sourcing community design activities to highlight the social and public welfare and altruistic characteristics.(3) The importance of moderating effect of self-efficacy perceptions and expectations.