An Emperical Research Of Motivating R&D Worker In Hytechnology

Hi-tech entertainment industry is a newly emerging member of Hi-tech industry. It attracts a lot of IT knowledge workers because of it's unique design ideas and presenting methods. In this newly emerging industry, the core competition of an organization depends on research and innovation abilities of knowledge workers. But knowledge workers in this industry show now characteristics. How to grasp these characteristics, do good motivation and dig potential of innovation have become the most important job of the companies in this industry. HYTECHNOLOGY INC , as a typical representative of Hi-tech entertainment industry in China, faces the same problems.This article analyzes the common characteristics of R&D workers in this industry and present HR situation of R&D workers in HYTECHNOLOGY INC, concludes new characteristics of R&D workers in this company. These new characteristics include: 1.These R&D worker must be aptitudinal and artistic. 2. R&D workers must update knowledge and technology. 3. The research direction is special. 4. The career development vision is not clear, etc.According to these characteristics, the author explores R&D workers' radical problem of motivation. Using motivation theory, the author puts forward practical method to improve R&D worker' performance through intrinsic motivation and extrinsic motivation. The measures of material motivation includes: rational payment structure, efficient performance appraisal system, setting project reward system, stock option as motivation and benefit program. In the respect of intrinsic motivation, the author puts forward job enrichment, career development management, various training and modern organization culture. This program plays uncommon role to hold R&D workers, dig the potential of R&D workers, solidify technical superiority. It helps HYTECHNOLOGY INC raise core competition to exploit domestic and international market.