Study On The Choice Of Endowment Willingness And Influencing Factors Of Rural Residents

China has entered the stage of aging society, and the growing trend ofpopulation aging will be on a huge challenge for the present social security system.As economic and social transformation, family structure changes such as coring,miniaturizing and the rising proportion of elderly family, had gradually weaken theendowment functions of traditional family, the pension problems are becoming moreserious in our country, especially in rural areas. Therefore, bases on the angle ofsupply and demand, this paper analyses the characteristics of endowment status ofrural residents, discusses the choice of endowment willingness of rural residents andattempts to find out some optimized plans for the rural elderly support model,provide theoretical basis for government departments in formulating and perfectingrelevant policies.On the basis of previous researches, the paper firstly uses the utility theory ofeconomics to analyze a decision-making process of the old-age living arrangements,and builds a theoretical analysis framework, in which including household-supplyfactors, social-supply factors, self-supply factors and endowment-demand factors, forthe choice of elderly endowment willingness. Secondly, using the field survey data,the paper summarizes the endowment status quo of rural residents among samples andthe distribution characteristics of endowment willingness. Finally, using the Logisticregression model, it makes an empirical analysis within endowment willingness ofrural residents.We can make some conclusions as follow. Firstly, the rural economic growthenhances the self-support capabilities of rural resident, the one who relied on familyor social support are mainly concentrated in the elderly group; Family supports whichfrom kids is widespread, but financial supports may take the place of the un-financialone; Limited by financial conditions, the elderly support network of rural communityis developed stragglingly. Secondly, the phenomenon that living separation betweenelderly parents and children is widespread, also most of parents view separated-styleendowment as the optimal pattern. Factors as financial security, medical security, daycare needs and the concept of endowment are primary cause to influence ruralresidents choosing their endowment willingness. Thirdly, the enhancement ofself-security capabilities is prime motivator for rural residents choosing the separatedstyle endowment, while their daycare needs and the concept of endowment are majorinhibitory factors, in addition social-supply factors have a positive effect for theirchoice. Finally, we make some targeted suggestions among policy, community, familyand individual, which provide a scientific basis on how to solve the endowmentproblem of rural resident at the present stage.