Research On The Influence And Countermeasures Brought By New Media To The Government’s Credibility Construction

The government’s credibility construction is the core and basis of the wholesocial credit system. It’s an important element which decides the government’s imageand credibility. However, since the90s of the last century, new media hasexperienced a rapid development period in China and has infiltrated every area ofsocial life. New media isn’t only a tool for spreading information, but is deeplyinfluencing our living and thinking patterns. Its characteristics of immediacy,openness and time-space-free made the problems and disadvantages at all levels ofgovernment in the administrative process exposed quickly. If the governmentdoesn’t make effective reaction rapidly, the situation of the government managementwill be of vacuum and chaos. To certain extent, it will form the government’scredibility crisis and greatly influence its credibility. Especially in recent years, thephenomenon exposed by new media, such as the corruption, the duplicity and theunder table deal of some officials, to a certain extent, have influenced the creditsystem construction at all levels of the government. That damaged the credibilityimage of the government. How to solve the problem reasonably is a left topic of thegovernment’s credibility construction, which has significant theoretical and practicalmeanings.The paper emerges from our government’s present credit condition, surroundshow to use new media to enhance the government’s credit condition. Undermaterialistic dialectics’ guide, it analyzes the positive influences and negative effectsbrought by new media to the government credit system construction, consider itsinnate reasons and proposes to utilize new medias’ platform, such as micro-blog,micro-letter, micro-video, as countermeasures and ways for the reconstruction of ourgovernment’s credibility. The studies proves that new media is beneficial to identify core role that thegovernment plays of the whole social credibility. It attach the whole society’simportance to the government’s credibility and truly sets up the serving for thepeople purpose of the government. In addition, new media could further standardizethe government’s behavior, set up the honest and trustworthy image of ourgovernment, which may make our political and economic system reform developsmoothly.