Research On The Problems Of Online Consumers’ Right To Know

With the electronic technology’ s development, people’s consumption concept andconsumption patterns was changing, online shopping has gradually replaced the traditionalshopping patterns;Internet shopping has brought convenience to people and also bring sometroubles, in a weak position of consumers is very limited for the way of obtaining the informationof products, only through the shop operators to upload pictures and descriptions on the web pagefile to judge for the transaction;But often the shop operators and consumers in the positioninformation asymmetry, consumers are likely to be misled by some network false information,incomplete information, false advertising;In addition, there exist network fraud phenomenon, allof the consumer’s right to know has caused certain harm。In view of above problems, combining with the present situation of legislation in our country,first of all to the "double eleven" online shopping Carnival introduces network shopping forexample, as in the holidays approaching, the network operator will seize the psychologicalconsumers, in the regulation of foundation of high price again on the discount, or will somebrand-name apparel trademark change to quality asymmetric commodity classy behavior fullyshows that online shopping is easy to violate people’s privacy, safety factor of online shopping isalso low, and because of the virtual network shopping, professional strong; consumer is verydifficult to obtain true and effective information。Secondly, the author of the network shopping consumer’s right to know are outlined.Includingthe meaning, characteristics of the consumer’s right to know in the Internet trading and theorientation of network shopping consumers right to know; the consumer protection law ofChina" and the field of economic law of the consumer’s right to know has made a definition。The third part,The author mainly introduces the violation of consumer’s right to know thenetwork shopping in the case and for these cases were analyzed;The content of this paper mainlyintroduces four kinds of tort, a false advertising network; because the shop operators and thenetwork shopping consumer is in the position of information asymmetry, operators are often inorder to attract the attention of consumers, promote the completion of the transaction, the releaseof some false advertising.The second is False information network; network of false information isthe consumer’s right to know is not to one of the reasons of the effective protection, comparedwith traditional shopping and network shopping consumers can only by virtue of shop operators toupload in the pages of the picture or text information to trade to make judgment, and falseinformation is a hindrance to the consumers to make the right cognition on the;The third is thenetwork commercial information is not complete; consumers in the choice of commodityinformation sources more closed, but these information sometimes can not prove that the mainperformance of goods, consumers are not mainly get information, network commodityinformation is not complete will also make the consumer’s right to know the damage;The fourth isa network of Internet fraud; fraud is a kind of illegal profit operators means, they will often usesome commodity information, false service information or other improper means of fraud,misleading consumers, consumer’s legitimate rights and interests are hurt。The fourth part,Mainly introduces the overseas to consumers online shopping in the protectionof the right of informed Legislation Enlightenment to our country;Among them, the author simplyintroduces the countries of the European Union, the world organization for economic cooperation, Japan, South Korea, Germany in the network shopping’s origin and development; focusing on theprotection of foreign country’s legislation on China’s online shopping consumer’s right to knowand the enlightenment。The fifth part,Mainly introduces some suggestions and the countermeasure of the right toknow the protection of China’s online shopping consumer proposed;The author mainly carries onthe elaboration from four aspects; one is from the aspect of legislation, the perfection of China’sonline shopping consumer’s right to know, put forward three proposals: namely, to strengthen theobligation of information disclosure for Internet operators; improve the network advertisementlegislation against false advertising; perfect the information disclosure system of logisticsdistribution; two, from the aspects of strengthening supervision of network shopping; including,strengthen government supervision on trade of the network; strengthen social supervision on tradeof the network; to strengthen self-discipline supervision industry; three is to enhance consumerawareness of self-protection, and rights awareness; four, to improve the way to resolve disputes;the main is to improve the small claims system in network transaction; application helps tonetwork trade consumer jurisdiction principle; solve the problem of consumers in the Internettrading。...