Analysis The German Public Diplomacy In China During Merkel Era

With the rapid development of the science and technology, the increasing levels of the social information, the public diplomacy which as a new form of the diplomacy is widely used in the field of international relations. Today to promote the development of the public diplomacy has become an international trend. The public diplomacy which is rooted in traditional diplomacy, absorbing the essence from the theories of international relations, also with the fertile soil of the modern information society, the public diplomacy which is reflects the direction of the diplomatic innovation in the information age is now growing. Public diplomacy is characterized by an interactive in multi-field, subtle and silent lubricant, with the cultural and educational promotion and exchange, relying on cooperation projects, as well as using public diplomacy entity and information network virtual platform to affect and influence the people in target countries. Thus affecting the government to formulate and implement the policy in target countries. In order to enhance the image of the country and maintain the national interests.This paper analyses the German diplomacy activities in China during Merkel era from the perspective of public diplomacy. Starting from the history, the concept of the public diplomacy,then through collecting of the information of official“weibo”(microblog) which opened by the German Embassy in China and the“Germany-China Moving Ahead Together” activities(Deutschland und China-Gemeinsam in Bewegung)to do more systematic, objective and comprehensive analysis, then to summarize the effectiveness and characteristics, in order to have the better understanding of the German public diplomacy in China. Meanwhile, bring the enlightenment to the Chinese public diplomacy after the analysis of the characters and effects of German public diplomacy in China.