Study On The Government Network Crisis Public Relations Strategy

Domestic media are very interested in hot news about unexpected and group public crisis which is also attract public interest for a long time. Especially under the background of rapid development of internet, numerual news about public crisis is aroud us. We know news such as salt scare buying crisis caused by japanese nuclear leakage, Jiangsu factory explosion event etc from internet rapidly. Even a small news or event could be spread to be a public crisis by internet. Once public crisis spread by internet, the netizen could obtain relevant detail information, reprint and comment, which is quite different from tradional media. In this new situation, the public relation means and processing method of the government could not fit the requirement. The public could acknowlage of information at home and abroad by multiple channels, compared with traditional media such as television and newspaper, new communication tools as internet can spread information more rapidly and convenient. The neitizen could spread public crisis widely by twitter, bbs, wechat, sns etc. at first time, even twisting the crisis by adding their guesswork. We should realize that the pulic crisis happens more and more friquently. Under the key point of constructing harmonious society, our government should not only change the function also adjust method and reduce the risk of handling, reinventing government image and stablize the society. In this sunny governmental generation, one of the most important subjuet is how to use government advantage and social public resource to eliminate potential crisis, establishing public relation countermeasure to correspond public crisis under interment media.This embassy try to analyse existing problem and reason of governmental internet public relation by researching the crisis corresponding countermeasure of municipal government to F Jinshan Firework thunderstroke explorsion event. The government could establish guide mechansim, utilizing interaction and time effectiveness to get information at first time, formulating relevant countermeasure for each stage, promoting handle level and ability and building good reputation.