Network Public Opinion Crisis The Government Crisis Public Relations Research

China is in the period of transformation of economy and society. All kinds of crises resulted from different conflicts and problems are unavoidable. The appearance of public crisis with erupt serious have affected the normal running of society. Meantime, compared with the past, at any time, network, also for its timely, open, sharing, interaction and other features make the crisis in the dissemination of information faster and broader dissemination channels, control the dissemination of information more difficult. Therefore, under the crisis management in the information age has its unique complexity, must arouse a high degree of attention of the government, and then to the simple concept before and means to deal with, easy to place the information out of control and escalation of the crisis. How to correctly under stand the crisis in the Information Age, how to effectively carry out public relations crisis for the information environment, is currently our government must face one of the important issues. In this paper, based in public management, the spread of communications. Combination with normative analysis and empirical analysis. System analysis how to deal with the network media crisis, with emphasis explores the specific reasons for such issues. This article emphasizes the link of theory and practice, contains strong pertinence and guidance for government crisis management under network conditions.