Improve The Ability Of Government To Guide Network Public Opinion Research

Accelerated the develo pment of the In ternet today. The Internet fast development, has brought great convenience to people’s life, and then to form a powerful network public opinion has also b een gradually changing people’s life. With the popularity of the Internet, not only af fect the individual and society, what is more important as a m eans of communication, it also deeply af fects the ef fect of government. The dual ef fects of at the sam e time, the opportunities and challenges, positive opportunities such as: us ing the Inte rnet to fast and convenient features extracted from vast amount of information is the government own construction, the content of the service society, speed up promote the government ability construction; Negative challenges such as: T o the society w ith ulterior motives fabricated false information spreading rumors damage the image of the party and the governm ent to punish the illegal personnel, these personnel use the false inform ation to reduce the party and the governm ent’s credibility in the hearts of th e people, the consequence s are very serious, very bad influence, we must resolutely to prevent this kind of behavior. How to make full use of the posi tive effects brought about by the Internet public opinion, abandon or elim inate the negative im pact of public opinion, it is not only a test of the government’s ruling ability, it is a test of the government response to the emergency response ability. Therefore, properly handle the relationship between the two is an important challenge for the government.In this paper, the main research is the opinion of the status of China’s present situation analysis of network public opinion especially put forward the existing problems and shortcomings,and put forward corresponding improvement measures, hope to promote the government to guide public opinion in the network can provide a valuable discussion.In this paper, a tota l of five chapters to disc uss.The first chapter is the analysis of some basic background, it also shows the importance of this topic,and then to the situation at hom e and abroad have done some basic analysis, combined with the background of China to promote open government information,public opinion on the network development and the trend of construction of ability of administration of the government related research, introduces theoretical tools the problem analysis and ideas of this paper, the possible innovation and the existence of the. The second chapter is to clarify th e concept of network public opinion, ba sed on the con cept, characteristics, generation of network public opinion and the description of the characteristics, the network public opinion has more clear cognition. The third chapter is the necessity of improving the capacity of our government to guide network public opinion, respectively from the positive and nega tive effects to illustrate. The fourth chapter is to analyze the pr esent situation of our government to guide network public opinion, through the recognition o f achievements and problem s, to illus trate the severity of the problem, and tries to find the reason. The fifth chapter is put forward on the current government to guide network public opinion ability under the condition of lacking the counterm easures should be taken, which is the possible innovation of this article.