Research On Quanzhou Government's Supervision Of The Network Public Opinion In We Media Era

Along with the popularity of we media platform,residents show the increasing interests in political affairs,which leads to the intensive issues on the network public opinion supervision and management by different levels of governments.How to efficiently conduct network public opinion supervision and management and effectively improve the ability of dealing with problem becomes a tough challenge for local governments.The city of Quanzhou,with strong economic performance and impact among the province of Fujian,is now going through the critical transformation and faced with serious social conflicts.The paper has a focus on network public opinion supervision and management that will be profound on the realistic basis and in the future theoretical research.Firstly,this paper demonstrates the reason of choosing the specific topic and brief background introduction and evaluates previous domestic and international theoretical movements.Through the presence of the definition of we media and network public opinion supervision and management by local governments,the current status and situation of network public opinion and its supervision and management by Quanzhou regional government is going to be deeply analyzed in detail below.Next,it illustrates a case study by which draws the four major issues in the current phase: deficient capacity of anticipation,missing common trust and public credibility,vulnerable public advertising and mutual communication,and limited power and right of supervision and management.It also considers to be affected by the four main reasons,including restricted administrative system,low level of awareness and ability,the attribute and nature of benefit-driving we media,and reduced information supervision and control.At last,combing with the reality of Quanzhou,it proposes ideas to establish effective optimized supervision system by applying 4R crisis management theory,enhance the significance and awareness of network public opinion supervision and management,and promote and facilitate full participation,which provides governors and decision-makers some relatively scientific and fair advise and suggestion.Meanwhile,it will offer a sample and reference for other domestic local governments and scholars who are struggling and working on the topic.