Transition And Development Strategy Research Of Phoenix Optical

Our country had actively promote the building of the national defense industry enterprises from the national level since the founding. And we make all efforts to promote the development of defense industry enterprises integrating the armed forces at all levels. From the mid-1960 s began, a total of more than 1,100 large and medium miners transportation companies and research Institute had been established for 17 years, China’s strong defense industrial base had be established from east to west,. Meanwhile, we have formed a reliable strategic rear. However, the defense industry, which enterprises under the background of this group of three-line construction has faced restructuring due to historical reasons. Jiangxi Phoenix Optical is the veteran military enterprises that established under the construction background of little three lines, it living in the forefront of the optical industry, it is China’s first defense of listed companies,which is listed in 1997.As a typical representative of military enterprises, the development process of it is twists and turns, up to facing restructuring since 2014, now it actively carry out strategic restructuring in order to seek a sustainable development and achieve Nirvana Phoenix.This paper seeks to veteran military enterprises- Phoenix Optical(formerly Jiangxi Optical Instrument Factory) seek strategic restructuring for sustainable development of empirical research object, it will system sort defense industry enterprises integrating the armed forces of history forward since our founding. While treat Jiangxi as the breakthrough point of small three-line construction based on the theory of sustainable development.it will treat strategic management as a framework, meanwhile, it will use the Balanced Scorecard as a performance evaluation methods, carding dialectic between military superiors company strategic restructuring and performance dialectical relationship. However, it will summarized the military and civilian defense industry enterprise, integrating the armed forces and military development experience related to the listed company’s strategic transformation of the general rule.As a listed military enterprises, Phoenix Optical face strategic transformation.it should actively do: First, strategic restructuring, it should enhance the company’s research and innovation capacity and continue to improve and develop the main business. Second, it should promote the establishment of modern enterprise system, optimizing the company’s human resource structure. Third, to further promote cultural development, it should create a good atmosphere for business.In this paper, a period of three lines of enterprise development in other regions of Jiangxi will provide ideas for reference, I believe in providing the appropriate reference for the enterprise, which is restructuring all the time. Meanwhile, the development is still a problem after the nationwide three-line construction to adjust some of the military enterprises. What is more, it will be of great theoretical and practical value.