Twiplomacy: Research On Micro-blog Influence Of Embassies In China

Development of modern science and technology, especially broadband Internet and mobile phone communications gave birth to the rise and development of Micro-blog which made it one of the most popular current network applications. US Burson-Marsteller public relations firm released to the first micro-blog research report in 2012 which targeted global leaders, more than 120 countries worldwide 264 national leaders created of a micro-blog account in Twitter. Micro-blog which was widely used in the field of public diplomacy not only achieved a diplomatic revolution on the technical level, but also led to update the concept of foreign affairs and diplomatic philosophy. Twiplomacy is a new forms of action public diplomacy, we must research its development context, the essential characteristics, operational mechanisms as well as specific practices, It is great important and research value.Firstly, with the rise of Twiplomacy as a starting point, we analyze the background, concepts, types, characteristics, theoretical paradigms and its operational mechanisms of Twiplomacy. Second, An exploratory case of Twiplomacy of the United States and the British Embassies in china, we investigate the number of fans, the object of attention, interaction rate by the method of statistical and textual analysis, and explore the United States and the British Twiplomacy strategic objectives. Thirdly, we establish Micro-blog Influence Evaluation System of Embassies in China, the use of expert investigation and AHP is calculated on the weight of each index, Then begin empirical analysis of Micro-blog Influence Evaluation System Of Embassies In China. Micro-blog of Embassy(10 countries Embassy microblogs) for one month on the basis of the data acquisition and on-line real-time monitoring, The data is normalized min-max. Finally, standardization of data with the corresponding index weigh multiply and all numbers sum, the score is Embassy Micro-blog influence.Firstly, this paper theoretically answers Twiplomacy will impact on the system and foreign diplomatic community. Second, an exploratory case of Twiplomacy of the United States and the British Embassies in china, we can find some experiences which china develop Twiplomacy.