The Research On Influence Of Qinhuangdao Government Micro-blog

With the network going deep into people's lives,network government affairs and e-government have also developed to a new height in history.As a relatively new platform for government affairs,government micro-blog has gradually become an important medium for government to manage government affairs on the network,find out the base of social conditions and public opinion,publish public information and deal with emergencies.The government's good image,innovation and promotion of social management and positive guidance of public opinion are playing an increasingly important role.The government's mode of social governance and ideas of social governance are changing with each passing day,thus continuously promoting the transformation of the government from a management-oriented to a service-oriented one.Compared with other popular micro-blogs,government micro-blogs have not been exposed to the public for a long time,and their development is not perfect.They have not yet formed an efficient communication ability and perfect management mechanism.To a certain extent,the influence of government micro-blogs is slightly insufficient.At the same time,the influence level of government microblogs at all levels is uneven,and there is still a lot of room for improvement.To a certain extent,it hinders the rapid development of government microblogs and makes it fail to play its due role in innovating government governance.Therefore,in order to give full play to the key role of government micro-blog in the government's innovative social management,it is necessary to enhance the influence of government micro-blog.Firstly,this paper expounds the relevant background and concepts of government micro-blog,and summarizes four main functions of government micro-blog on the basis of existing research,including: publishing government information to achieve multi-channel information disclosure,expanding publicity effect to enhance the image of the government,authoritative publishing to occupy the highland of public opinion,and dealing with network public opinion.At the same time,the paper clarifies the matrix situation of the future development of government microblog,which is people-centered and problem-oriented,and draws a conclusion that can be used for reference to enhance the influence of government microblog.The author starts from three aspects to analyze the key elements of government microblog in enhancing its influence,and summarizes some effective measures,such as defining its own positioning to promote content improvement and function upgrading,advanced operational awareness to promote communication skills,standardized operation to stimulate the overall linkage advantage.This paper analyses the key factors of enhancing the influence of Qinhuangdao government microblog,and refines the countermeasures,hoping to provide references for the improvement of the influence of government microblog all over the country,promote the promotion of the influence of government microblog at prefectural and municipal levels,and make the grass-roots government microblog play the greatest practical role in innovating social governance,and constantly improve China's society.Modernization of governance system and capacity.