Research On The Mode Of Crisis Public Relations To Reply Mass Disturbance In Our Country

Since twentieth Century seventy or eighty years, China’s economy continued t o increase, the rapid growth of the national economy at the same time, the expans ion of social gap between the rich and the poor, and various social contradiction s, in addition, the western countries some bad ideas, behavior into our country, to o ur country residents in thinking action also caused some impact, group events occurr ed frequently. In recent years, mass events happened in our country is emerge in a n endless stream, serious impact on the effective management of social harmonious society building and the government. In fact, mass incidents occur not only in our country, from the world, governments face will face some residents own sponsore d group events, to improve the environment, have introduced a domestic group even ts of crisis public relations approach, and constantly develop them for management s ystem of group events crisis public relations. The mode of governmental public rel ations for crisis has gradually become a government to deal with mass incidents ne w governance mode. It is also proved that the government at some point view and determination to the masses through this crisis public relation mode, there by reduc ing the number of domestic group events, ease the contradiction.In our country, with the Scientific Outlook on Development and correct conce pt of responsibility to further establish and implement the management of governme nt to deal with crisis public relations, the problem of group events has attracted wi de attention, in the deepening of the government crisis PR system reform group even ts and promote local group events, plays a more and more important role on the p art of the government on the stand. Establishing the system of group incidents of public relations crisis mode of science, further improve the processing ability of th e mass incidents, has become an urgent requirement for the modernization of publ ic administration in china.The connotation and the significance of this paper is based on the group ev ent so public relations crisis, the evolution process of China’s government to deal with mass incidents practice review and analysis. Research on the occurrence of so me of China’s group events. The government carries out an empirical study of carding system deeply crisis public relations management in dealing with group events. T he focus of our group time crisis public relations development present situation, furt her analysis of the existing problems. Finally, through the domestic government ho w to deal with the group practice of public relations crisis treatment comparison b uild experience and mode, put forward the concrete measures to improve the pattern of public relations crisis group incidents in China, hope to our country governme nt will deal with the group incidents and improve the pattern of public relations cri sis on the corresponding help.