The Function Of We-media In Ideological And Political Education

We-media has a wealth of ideological and political education function, which displayed mainly in guiding public opinion, education communication, information exchanging, supervision and management and cultural entertainment. Research on ideological and political education of we-media, is an important issue of ideological and political education research, and it needs to constantly deepen. With the continuous development of information technology and mobile communication, we-media comes into being. “We-media” with its own unique mode of transmission and features quickly integration into our daily life. It not only has broadened the way we get information, expanded our horizons, but also change the traditional interpersonal association, bring unlimited opportunities to the development of ideological and political education. We-media not only enrich the resources of ideological and political education, but also providing a new carrier which is of epoch-making significance to ideological and political education. It has played a important role in the popularity, convenience and effectiveness of ideological and political education. However,due to the low threshold and common and other characteristics of We-media, it also has brought great challenges to the ideological and political education. So seizing opportunities and meeting challenges, try our effort to achieve the ideological and political education function of wemedia.Essentially, education is a kind of social activity aimed at cultivating a person. We-media not only provides new content to ideological and political education, but also enriched its way, promoting the harmonious development of man and society. And contributes to the play of ideological and political education function of we-media, improves the timeliness of ideological and political education of we-media. The paper gives an analysis on the content and characteristics of the ideological and political education function of we- media. Then explains the ideological origins of the ideological and political education function of wemedia, which are the Marxist view, Marxist indoctrination theory and the ideological and political education theory. Both provide a theoretical basis for the research on the ideological and political education function of we-media. Through the way of questionnaires, this paper gives a investigation on the current situation of college students’ ideological and political education function of we-media. From the statistics, we find out the following questions: the ideological and political education function of we-media haven’t been pay adequate attention to, entertainment tends has restricted its’ realize, ethical dislocation hinder its’ development,and the lack of appropriate evaluation system to support. According to the problems, the paper then analyzes the root cause: the relative lack of theoretical basis, the own limitations of wemedia, the irrational factors of the subject of ideological and political education, the overall quality of audience is not high. Due to the problems and the analysis of root cause, this paper put forward the ideas and countermeasures from four levels, which are deepening the theoretical research, strengthening the team building, promoting the audiences’ quality and improving the mechanism construction. Through the ways to improve the effectiveness of ideological and political education function of we-media.