The Government Trust Crisis And Rebuild In Risk Communication Vision

At the background of Risk Society, with the rise of the domestic risk communication research, scholars show attention to the dissemination of information and interaction. In this study, by analyzing of the theoretical basis of risk communication, then summed up the reasons for the lack of trust in government, rationalize the role of the government, the public, the media. This article list a large number of cases, by analyzing of the government trust crisis issues during the transition in China, summed up the harmfulness caused by government trust crisis, including the incomplete information disclosure, risk information asymmetry, official corruption and so on. According the analysis of the trust subject, trust object and mediation media, this article explores the roots of the trust crisis, then Provides the government trust reconstruction with path selection. This study is beneficial to improve the government’s credibility, improve public trust in government. It is far-reaching significance in terms of protecting the public interest and the public’s right to know, it is also beneficial to build the socialist harmonious society.This article text structure as follows: introduction divided into four respects including the background and meaning, related literature review, research methods, and innovation and. Chapter one rationalize and summarize the concept and the basic theory of risk communication and government trust, which connect the risk communication with the government trust. Risk communication is defined as the interactive process of exchange of information and views among individuals, groups and agencies. Related theories include Mass Communication Mode by Schramm, Excellence In Public Relations Theory. This part analyze show the government trust crisis is formed, which provide the research of reasons of government trust crisis with thinking points. Chapter two analyzes role of the government in the risk communication, indicates government duties and functions in risk communication. Chapter three analyzes a large number of public emergencies cases, rationalizes the status and the problems of the Chinese government trust crisis in the risk communication. Chapter four based in analysis of the former about current condition of the crisis at the local level. By analyzing the trust subject, trust object and mediation media, sum up the reasons of the government trust crisis in the risk communication. Chapter five connects with the former research, proposes the three opinions about the government trust reconstruction which including build a limited trust government, perfect role and improve management of media, improve public perception management.