Research On The National Public Diplomacy Literacy’s Relevant Institutions In China

In today’s international relations, the world’s comprehensive national power competition is being aggravated constantly. States to accelerate the construction of hard power, but also attaches great importance to the construction of soft power. Public diplomacy as an important part of soft power, cause countries pay more attention to it necessarily. Everyone can be directly involved in public diplomacy,and each subject’s behavior represents the national image. National public diplomacy literacy directly affects the national image is good or bad. Therefore, to construction and perfect our national public diplomacy literacy cultivation mechanism, promote the national public diplomacy literacy is of great significance to China’s soft power construction.With the cultivation mechanism of our national public diplomacy literacy as the research object. As the tool of Marxism about person’s full development theory and the quantitative to qualitative changes, constructivism international relations theory, Maslow’s hierarchy of needs theory, using literature analysis, function analysis, system analysis and case analysis, from the constituent elements of public diplomacy literacy cultivation mechanism, investigate the national public diplomacy literacy cultivation in institution setting, system construction and mode of operation, discovered the national public diplomacy cultivation institutions is not scientific, the system construction imperfect, operation has many problems. On the basis of the causes of these problems has carried on the deep analysis, finally from institutional Settings, system construction, scientific operation three aspects put forward the construction of the national public diplomacy literacy cultivation mechanism and improvement measures.In order to further perfect the national public diplomacy literacy cultivation mechanism, scientific set of national public diplomacy literacy cultivation mechanism, improve the system of national public diplomacy literacy cultivation, make the scientific operation of the national public diplomacy literacy cultivation mechanism. In this paper, the innovation is that for the first time put forward the concept the concept about national public diplomacy literacy and carries on the preliminary definition; First proposed national public diplomacy literacy cultivation mechanism and the macroscopic deconstruction; Generalizes the constituent elements of training mechanism, analyzes the problems and reasons; Put forward the national public diplomacy literacy cultivation mechanism construction and perfect macro way of thinking.