| Ideal form of government micro-blog is that you can communicate with users in a timely manner, and actively respond to local emergencies occur, receive comments and suggestions and discuss the government’s development model. Under such conditions the use of government micro blogging how to improve the government’s image in Xinjiang spread, how we make government micro blogging better communication services for the Xinjiang government’s image has become a new topic.In this paper, the use of the cross, literature research and case study, namely in the area of image recognition system construction inside the area of economics combined with the theoretical basis of Journalism, Communication Studies, the first defining image of the government, government micro blogging image communication with government conceptual,analytical advantages of government micro blogging spread the image of the government building government micro blogging image recognition system, and outlines current development of Xinjiang government micro blogging, according to the observation of the Xinjiang government micro blogging to "Xinjiang issued" in Xinjiang constructed image of the government as a case study, the basis for the construction of the extended model of government micro blogging government’s image recognition system and construction of the spread of the image of the government, on the "Xinjiang release" of content analysis, and that "Xinjiang release" in the government’s image recognition Construction of the system to finally get the government micro blogging construction of the Xinjiang government’s image is implemented. |