Study On Local Government Behavior In Transformation And Upgrading Of Shoes And Clothing Enterprise In Jinjiang City

With shoes and clothing market competition intensifying, shoes and clothing enterprise’s development is facing more serious challenges, in this competitive environment, how to do the transformation and upgrading, is the issue of shoes and clothing enterprises need to focus on. In July 16, 2013 economic situation symposium of the state council, the state council premier Li Keqiang pointed out that China’s economy has entered a new stage of development, must pay more attention to rely on the transformation and upgrading, to adapt to the new situation, and overall consideration of steady growth, structural adjustment, promote the reform, form scientific macroscopic policy framework. As a result, it can fully explain the importance of the transformation and upgrading of the current for shoes and clothing enterprise development. According to Chinese commerce intelligence network, according to data by the end of 2014, China’s textile and apparel manufacturing enterprises above designated size number up to 15523, these shoes and clothing enterprises are facing fierce market competition, and the impact of electronic commerce, make shoes clothing enterprise profit space continues to narrow, also highlights the importance of shoes and clothing enterprise transformation and upgrading. So, how to use the government behavior to promote shoes and clothing enterprise transformation and upgrading is the key to the development of shoes and clothing enterprise, and it is also a focus in the study of this article.First of all, the article transformation and upgrading of the enterprise and local government behavior definition of related concepts, and then use the new public service theory and the theory of government intervention in the market, the paper mainly discusses the jinjiang shoes and clothing enterprises in the process of the transformation and upgrading of local government behavior, the paper adopted the method of literature analysis and comparative analysis of transformation and upgrading of jinjiang shoes and clothing enterprises, analyzing the present situation and problems of local government behavior in the jinjiang shoes and clothing enterprise transformation and upgrading of local government behavior exist shoes and clothing industry planning is not enough mature, imperfect policy system construction, main problems such as insufficient financial support and scope, investigate its reason, mainly by the change of government function is not in place, the lack of a scientific and effective transformation and upgrading work mechanism and evaluation system, land and other factors caused by the limited resources. Aiming at these problems, based on the summary draw lessons from the domestic parts of the transformation and upgrading of enterprise, on the basis of experience in government behavior, puts forward the corresponding countermeasures, mainly including the further perfect shoes and clothing industry upgrading plan, improving the supporting policy system, strengthen financial support and the scope and improve the personnel, the information security service system. Hope that through these measures to further optimize the jinjiang shoes suit local government behaviors in the transformation and upgrading of enterprises, promote the development of jinjiang shoes and clothing enterprises.