Research On The Government Function In The Protection And Tourism Development Of Jin Xiang Ancient Town

Under the background of the process of Urbanization, many ancient towns were destroyed, it is a human mission to protect the them which is wealth of the whole mankind. Along with the development of economy and the improvement of people’s living standard, the demand for the ancient town tourism is bigger and bigger. JinXiang is a thousands of years civilization town with thick culture, folkway and folk custom characteristic. The protection and development of ancient towns of Jinxiang has a great and far-reaching significance for the protection of historical and cultural relics, the unique historical and cultural heritage, the continuation of ancient town culture, the promotion of cultural industries, and the promotion of sustainable economic and social development.This article first discusses the background and significance of the topic, on the basis of the research in protection and development of ancient town, this paper expounds the present situation of domestic and foreign related research, then introduces the target, content, research methods and technical route of this research. Then the historical and cultural towns and other related concepts are defined, this paper expounds the basic theory of public product theory and sustainable development. Selecting the Cangnan County township as a typical, on the basis of field and data search how to protect and develop Jinxiang town, the history of the township will be introduced and material cultural heritage, intangible cultural heritage, natural landscape protection and development will be summarized, and then analyzes the great importance of the government in the protection and development of the township, to raise funds, to raise funds, to strengthen the promotion, to organize protection plan. Then it analyzes the problems of the government’s role in the protection and development of the town:the historical and cultural relics, the backwardness of the ancient town tourism development, the low level of social participation, and the reasons for the lack of government functions: the imperfect laws and regulations, the operational differences, the lack of government propaganda, the protection consciousness, the rights and responsibilities of the protection, the management system and the lack of supporting security system. Secondly, the paper analyzes the government behavior in the protection and development of ancient towns in the domestic and international. And the conclusion is that the government function has positive and negative externalities. Finally, the countermeasures are put forward to strengthen the protection and development of the ancient town, to establish the accurate positioning of the government function, to clarify the property right, to establish the coordination mechanism of the interests of the main body, to reform the administrative management system, and to improve the administrative supervision system.