Research On The System Of Trademark Registration Of The Radio And Television Media In China

Trademark registration system is an important part of the system of trademark, also is the important content of the trademark law, our country establish the trademark rights rules by the trademark registration, trademark use as a supplement, so the trademark registration is the main way to obtain trademark rights, also has important significance to protect trademark transaction security, and increase the intensity of trademark protection. These meanings are also applicable to our country media. China’s Radio and Television media bear part of the cultural and political functions, also participate in competition of the market as an economy main body, the production and broadcast of the program as a means, to obtain the advertising revenue for the purpose, self financing, independent accounting. The program is the product and service provided by the radio and television media to the audience. The program name is the identity of the different program source, and has the basic function and attribute of the trademark. The name of a program mainly by the text, letters, numbers, and graphics, the same as the constituent elements of trademarks, the name of a program with the broadcast of the program is known, enhanced distinguish function, and becomes malicious registered objects. After the program name is registered as a trademark, the broadcasting media has obtained the trademark right, which is the basic condition for the use and protection of the trademark.. So China "s Radio and Television media has been widely developed in the trademark registration work, trademark registration number of some stronger televisions has been very impressive, especially the CCTV and the Central People’s Broadcasting Station’s trademark registration is the most reasonable. Comparison of different levels, different strength of television’s trademark registration can be found, part of television trademark registration is large quantity and poor quality, trademark registration work lag, trademark being registered serious etc, these problems are universal. radio and television media should pay attention to the solution of these problems. Radio and television media should consider fronting the trademark registration work, at the beginning of designing the program name, by the professional audit checks and do a good job of trademark approximate query, prior right out of work. timely register trademarks as early as possible. According to the characteristics of the program name and visibility.choice reasonable goods category, abandon the wrong concept of the more the better. Until after the completion of the trademark registration, continue to do a good job in the management of the trademark, timely renew, change trademark, regulate the use of the trademark, using the trademark objection and invalidation system to maintain their trademark rights.