Research On The Government Function On The Development Of Creative Tourism Industry

The CPC Shenyang Municipal Committee about making the 13th five-year plan for national economic and social development clearly states that" to develop vigorously culture industry, to encourage the development of new cultural format, and to promote cultural industries becoming a pillar industry." The government work of Shenyang in 2016 proposed to create tourism brands and to build tourist destination city. "As the city of 2300 years of history, northeast region’s political, economic, cultural, transportation, information center has numerous advantages in the development of cultural industries and tourism. Undeniably, based on complex environmental changes and global economic downward pressure in recent years, as the representative of Northeast regional economic situation is not optimistic, thus optimizing the economic structure, fostering new economic growth point of a much-anticipated it focuses on. Tourism is a strong dependence, wide coverage of a comprehensive industrial system, and the cultural and creative depth to permanent, strong integration, high value-added features for the development of tourism industry provides new room for growth. Cultural and creative industries and tourism industries combined, meaning not only that growth of GDP, but leading directly or indirectly to the overall coordination of the city’s economic, political, cultural, social and environmental sustainability. Thus, exploring the government function and optimization in the development of cultural and creative tourism industry to build national central city of Shenyang will have strategic importance.Firstly, on the research background, purpose and full frame ideas were analyzed. Secondly, the analysis of the cultural and creative industries, tourism and cultural and creative functions of the government and other related concepts and theories. Again, the analysis of the positive and negative effects of the government administration, policy, investment, tax aspects of cultural and creative tourism development. Next, a cultural and creative tourism decomposition government functions for the organization, decision-making, service, marketing and protection of the five aspects of analysis and optimization. Finally, after analyzing the current situation of cultural and creative tourism development in Shenyang, advantages and characteristics of cultural and creative tourism development in the Shenyang municipal government functions and optimization of in-depth reference ponder and make recommendations.