Research On The Government Functions In Wine Cultural Tourism Development Of Luzhou

Since China's reform and opening up, we have always taken a government-led tourism development model.Up to now, the rapid development of the tourism industry, which greatly promoted the overall development of the economy and society.With the continuous improvement of the economic level, a variety of highly personalized and differentiated way to travel takes more and more people's attention.As a special tourism mode,cultural tourism attracts a large numbers of tourists with its unique charm.The central and local governments pay high attention to cultural tourism.They give full play to the functions of government macro-control in order to promote the cultural tourism industry healthy and orderly.A series of policies about promoting the development of wine cultural tourism has been adopted by the government of Luzhou city from local reality since 1980 s.These policies play an important part in promoting the local economy and society.They also play an important part in improving the city brand influence.However,there are some problems about the government functions in the process of promoting the development of characteristic industry.Under the theory guidance of Government Marketing and Cooperative governance,this paper puts forward some countermeasures of perfecting the government functions.It is based on arranging the policies, analyzing the problems and causes, drawing on the experience of success.This paper can be divided into six parts.The first part is the exordium. It includes the research background, significance,research methods and so on,then leading to the innovation point and difficulties.It has also made a a collection of summaries about domestic and foreign papers.The second part is some conception and basic theories.It is mainly about laying a good foundation for empirical research through explaining some alcohol-related conceptions and expounding theories such as government functions,Government Marketing and Cooperative governance. The third part is about the policies of wine cultural tourism development and the performance of local government functions.At first,make a summary of wine cultural tourism policies in different times.Then make a deep analyze of the government function performance.From the forth part to the sixth part it is the main part of this paper.The problems and causes of government functions in promoting the wine cultural tourism development(including conceptions, strategic planning, cooperation mechanism, construction of public service system, market supervision and so on) areanalyzed in this part.Countermeasures of perfecting the government functions are putted forward by drawing on the experience of success at home and abroad.