A Study On Russia’s Soft-power Diplomacy During Putin’s Presidency

With the development of economic globalization and informatization, pure rely on hard power such as military and economy to achieve the interests of the state is more and more work, so pay more and more attention to the use of soft power to realize national power of the foreign strategic objectives. Because of the soft power factor in the highlight in the role of national foreign strategy, putin’s Russia began to pay attention to strengthen the country’s soft power diplomacy.This thesis is divided into three parts:the first chapter is the theory basis of Russia’s soft power diplomacy and historical development, in this chapter, first elaborated the soft power diplomacy related theory, then points out that Russia to carry out the soft power diplomacy has deep historical roots and realistic foundation. Czar period, Russia at the beginning of the orthodox "messianism" under the cloak of took to the road for aggression and expansion, the beginning of Russia’s soft power in the orthodox "messianism" revolution in the process of the output. The Soviet union, Russia has excellent use of soft power to conduct diplomacy. Mr Putin since he took office, by the pattern of international and regional situation and the domestic situation assessment, the Russian government increasingly pay attention to the country’s soft power construction, hopes to carry out the soft power diplomacy to strengthen the cooperation with different actors in a multipolar world. As a staunch patriot and a pragmatist, create good international environment for Russia or eager to use soft power to enhance the cohesive affinity of Russia, putin is pay more and more attention to Russia’s soft power diplomacy. The second chapter is Mr Putin’s rule Russia’s soft power diplomacy practice, in this chapter, expounds the since Mr Putin, the Russian government made great efforts on the construction of soft power. Russia actively to build soft power transfer platform, set up specialized agencies, using expand people-to-people and cultural exchanges, strengthen the management and use media, participation mechanism and promoting international cooperation to and other means to strengthen the construction of soft power in Russia; The third chapter is vladimir putin Russia’s soft power diplomacy during the period of the challenge and countermeasures, this chapter points out that Russia’s soft power diplomacy in the present and the future challenges, due to misunderstandings about the concept of soft power in Russia, implementing subject single, simple communication, caused Russia’s soft power diplomacy with less efforts. And against Russia in conducting soft power diplomacy, provides the countermeasures and Suggestions.Due to the unique role of soft power diplomacy, soft power diplomacy favored by more and more countries, Russia in 2013 at the newly issued "the Russian federal foreign policy vision",clearly put forward for the first time to use soft power to realize national diplomatic goals, also marked the beginning of Russia transition. Ukraine after a crisis more complex and changeable international situation, in this case, if you want to get out of the sanctions and realize the revival, Russia besides have hard power, also must be able to match the hard power soft power.