Research On The Promotion Of The International Influence Of China's Soft Power

In recent years,with the significant increase in economic strength,China's international influence has also been greatly improved,while China is facing a series of problems,such as international public opinion fears,suppression of the superpower and the expectations from international community that China should shoulder greater responsibilities.The soft power theory proposed by the American scholar Joseph S.Nye Jr.has revealed the value of soft elements in national power and the importance of influencing in a non-coercive way,and to a certain extent,it will help China to better deal with a series of difficulties and obstacles in the process of peaceful development.Objectively speaking,Chinese in recent years in the construction of soft power on the internal dimension has made great achievements;force cohesion,cultural innovation and national political mobilization force were significantly enhanced,but in a non-compulsory way to enhance their own influence such as setting up the international agenda,strengthen international appeal etc.there are still some deficiencies.The purpose of this paper is to explain the significance,process,present situation and path of promoting the international influence of China's soft power,so as to provide useful policy suggestions for China's peaceful development.This paper takes the dialectical materialism and historical materialism of Marxism as the basic guidance,uses the study method of system research,historical analysis and literature research.Based on the elaboration of the connotation of soft power,this paper puts forward the system leading dimension and the charm identity dimension of the international influence of soft power,discusses the important significance of China to enhance the international influence of soft power,reviews the historical process of enhancing the international influence of soft power of Chinese since 1949,analyzes the current situation of the international influence of soft power,puts forward the path of promoting China's international influence of soft power from the two dimensions of system guidance and charisma identification.In addition to the introduction,the paper is divided into six chapters.The first chapter is an overview of the basic issues of China's international influence of soft power.International economic,political change constitute the realistic foundation of soft power.National soft power refers to the ability to use various intangible resources to achieve their own development or to influence other countries in a non-coercive way.The degree of international influence of soft power can be divided into two dimensions:institutional guidance and charisma identification.Institutional guidance soft power is the soft power that uses system,mechanism,norms,etc.,to influence other actors to achieve their purpose.Charisma identification soft power is the soft power that shapes the ideas and preferences of others to influence other actors in a non-coercive and non-institutional way.Institutional guidance soft power has two ways of mode of action.The first way is to use the system and mechanism influence the decision-making results,including subject of power in the international organization using its own greater proportion of voting rights and certain special powers.The second way is to influence the range of decision making by controlling the agenda setting.Agenda setting can be divided into two types:the accessible agenda setting and the exclusive agenda setting.The way of charisma identification soft power including attract and propagate.The second chapter is about the strategic value of enhancing the international influence of China's soft power.The growth of great powers often faces difficulties such as the resistance about the redistribution of interests from the big powers in the existing international system,and the restriction of the security dilemma.China is also faced with difficulties such as the suppression of the United States strategy,the worrisome peripheral security environment and the misreading of the international image of the country.To enhance the international influence of Chinese soft power will help ease the security dilemma between China and other countries,alleviating the worries of the international community about China's rise and improving China's international image,and it is the inevitable choice to alleviate power China growth predicament realize the peaceful development.Under the background of globalization and network security,socialist ideology is facing severe challenges,promoting the international influence of China's soft power will help safeguard the ideological security of socialism with Chinese characteristics and enhance the international attraction of socialism with Chinese characteristics.Promoting the establishment of new international relations is the important international strategy of socialism with Chinese characteristics.Promoting the international influence of china's soft power is helpful to strengthen China's institutional discourse power and build a new international relationship.The third chapter is about the course and enlightenment of enhancing international influence of China's soft power.Since the founding of new China to the reform and opening up,China began to gradually take part in some international organizations and mechanisms,but did not consciously use them to expand the soft power in the international community.However,China in this period has made certain achievements in assimilative soft power construction by conducting public diplomacy,and overseas publicity,enhancing the right to speak in the socialist camp,practicing the internationalism,and undertaking international morality.Since the reform and opening up,with the participation of more international organizations,and international mechanism,China is actively expanding its influence in international organizations and international institutions,and builds Institutional soft power actively.At the same time,through the great efforts to carry out public diplomacy,and actively carry out external publicity,continue to implement foreign aid,China has greatly enhanced the international assimilative soft power.The course of more than and 60 years about Chinese enhancing international influence of soft power shows that,the basic national conditions of the primary stage of socialism in China are the basic standpoint of promoting the international influence of soft power and reforming and opening up and enhancing the overall national strength of the country are the solid foundation for effectively enhancing the international influence of soft power,conforming to the international trend to grasp the opportunity of the times is an important external condition for improving the international influence of soft power.The fourth chapter is about the current condition of the enhancing international influence of China's soft power.After the founding of new China,China's enhancing international influence of soft power has made great achievements,such as status and influence in key international organizations raised significantly,the creation of international organizations led by itself achieved success,institutional resources increased significantly and the ability to attract internationally increased significantly.On the other hand,China's institutional guidance soft power has some defects,such as passive participation,lack of institutional soft power resources and application ability,lack of ability to set up international agenda.In terms of charm identity soft power,due to lack of excellent cultural products,the national development and governance capacity to be improved,good moral to be misunderstood and other problems,China's international attraction capability needs to be improved.The strong official color of propaganda,the disadvantages of publicity channels,lack of pertinence and timeliness in the content,insufficient propaganda skills are also restricting China's foreign propaganda.The weakness of the international influence of China's soft power is mainly caused by the restriction of the comprehensive national power,the influence of historical factors and the external environment.The fifth chapter is about the present situation of the international influence of China's soft power.The international influence of China's soft power is faced with the complex influence of many factors,which is in the dual situation of opportunities and challenges.The promotion of international influence of China's soft power is confronted with good opportunities for increasing overall national strength,profound changes in international forces,and the international community's expectation that China should play a greater role in international affairs,at the same time,meeting the challenge of many problems faced by economic and social development that may affect China's international attraction,increasingly complex international environment which may affect China's participation in international institutional change.The sixth chapter is about the path choice of enhancing the international influence of China's soft power.To enhancing China's institutional guidance soft power must increase China's institutional soft power reserves by strengthening and enhancing China's position in the existing international system,strengthening the role of China's leading international organizations and mechanisms in international affairs,exploring the establishment of China's new international organizations,international mechanisms.To enhance China's institutional soft power,we must improve the ability to transform and use institutional resources,strengthen the initiative of the use of the international system of resources,and enhance the leading role of China in international organizations and mechanisms.It is necessary to enhance the capacity of exploring and designing issues,guiding and influencing the international opinion agenda,public agenda,and mobilizing and affecting the interests of the agenda.To enhance China's international appeal,we must provide excellent cultural products,enhance China's international goodwill,show great development capabilities,enhance China's international influence,show good moral character,enhance China's moral appeal,innovation and practice advanced idea,improve China's identity of concept.On the other hand,to enhance external publicity,China must expand the subject of external propaganda,make non-governmental organizations play an important role,expand external publicity channels,make new media to play the advantages of communication,enhance publicity skills,update oversea propaganda means,and use big data make propaganda more targeted.